Off page SEO means whatever you do outside of your website. It
simply tells search engines what other thinks about your web sites. There are
various factors that affect your off site ranking. Here I will briefly discuss
about the off page terms.
Ranking factors of off page optimization
Niche
Niche means specific subject. The site must be on a definite
niche. Niche site have more value than the multi topic site.
Links
Links refers to both the external and the internal link. Internal link gives access from page to page for both the crawler and the user where the external back-links increases the reputation and the page rank of that specific page.
Followings terms of link are responsible for ranking:
Followings terms of link are responsible for ranking:
Volume
A link is like a vote for your site. The total number of
links pointed to your site is the most important off page ranking factor. People
will only link to your site when they found your content valuable. So the
number of links will tell the search engine how valuable your site is.
Quality
Not only the number but the quality of link is also important
for your ranking. If you have a link from a high authority site like .gov or
.edu site that is more valuable for ranking.
