Off Page SEO: Top Ranking Factors

Off page SEO means whatever you do outside of your website. It simply tells search engines what other thinks about your web sites. There are various factors that affect your off site ranking. Here I will briefly discuss about the off page terms.

Ranking factors of off page optimization

Niche

Niche means specific subject. The site must be on a definite niche. Niche site have more value than the multi topic site.

Links

Links refers to both the external and the internal link. Internal link gives access from page to page for both the crawler and the user where the external back-links increases the reputation and the page rank of that specific page.
Followings terms of link are responsible for ranking:

Volume

A link is like a vote for your site. The total number of links pointed to your site is the most important off page ranking factor. People will only link to your site when they found your content valuable. So the number of links will tell the search engine how valuable your site is.

Quality

Not only the number but the quality of link is also important for your ranking. If you have a link from a high authority site like .gov or .edu site that is more valuable for ranking.

On Page SEO: Top Ranking Factor at a Glance

On page SEO means optimizing each of your webpages to rank higher in the search engines and get relevant traffic from the search engines. On page SEO refers to the content text, media files and the HTML source code that can be optimized.

Ranking factors of on page SEO

There are a number of factors that affects the on page ranking. Some of them are as bellow.

Content

Content is called the king.

Content must be unique and worthy for both the search engine and the audience. Keywords must be distributed equally throughout the whole writing- this is termed as keyword prominence. Keyword density is another factor that affect the quality of that content. It means the percentage of targeted keyword in the content. It should be less than 3%. But if you put your keyword everywhere in your content that would be very bad for your ranking - it is termed as keyword stuffing.

Title of the Page

Second most important that matters your position in ranking. The URL must be precise and contain the keywords that you are targeting. Your URL have to be attractive to people as well as relational with your content.

URL of Content

URL is one of the most important on page ranking factor.

Every URL of your content must be unique. It must contain the keyword that you are targeting. You should use (-) dash between wards and be sure not to use (_) underscore. Always use good structures that can be understood by both the search engines and the users.

SEO: What is It?

Definition

SEO means indexing web pages in various search engine like Google, Bing, Yahoo, Baidu.

Terms in SEO

 According to Wikipedia: Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

Directory and search engines

Before the search engine has arrived people generally searched their queries in the directory sites. As nowadays search engine has arrived with a lot of features and other additional services people hardly go after the directory. Another cause it is mandatory submit to every page manually in the directory; where the search engine does it automatically as per the direction provided by the robots.txt file and the sitemap. This is the reason why almost every directory is now at a dead lock.